About the Authors
Rajkumar Venkatesanv
Ronald Trzcinski Professor of Business Administration
PHONE +1-434-924-6916
OFFICE FOB 253
EMAIL:
VenkatesanR@darden.virginia.edu
Professor Rajkumar Venkatesan teaches “Marketing Technology Products,” “Marketing Strategy” and Marketing Analytics at Darden. Venkatesan’s research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing and the global political economy. His research has appeared in several journals, including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and Harvard Business Review. He is also a co-author of the book Cutting Edge Marketing Analytics.
Jim Lecinski
Associate Professor
Phone: 847-467-3547
Office: MFC 3-121
Email:
JimLecinski@northwestern.edu
Jim Lecinski is an associate professor in Medill’s Integrated Marketing Communications Program and member of the Spiegel Digital & Database Research Center’s Advisory Board.
Jim brings over 25 years experience growing revenue for brands through integrated, multi-channel and digital marketing. Having spent more than 10 years at Google, Jim’s most recent role at the company was vice president of U.S. sales and service. He also holds the position of Visiting Executive Lecturer in the Darden Graduate School of Business Administration at the University of Virginia.