AI Marketing Canvas
Five Stage Roadmap for Implementing AI in Marketing
AI and machine learning have quickly evolved from being technologies limited to a few major tech companies and hardcore academic researchers to something every business can and should be implementing as a key growth strategy.
In “The AI Marketing Canvas” professors Raj Venkatesan and Jim Lecinski provide a growth framework for business and marketing leaders to implement and harvest the power of AI. It features a practical five-stage model called the “AI Marketing Canvas” based on best practices they’ve uncovered from leading global brands. Rest assured this book is not about how to write the computer science code for AI models, nor is it about tactics/lists of the dozen or so things AI can do (create chatbots, recommendation systems etc). It’s a hands-on guide that shows marketing leaders how to go from “zero to hero” with AI in marketing, and discussed important implications for your team, talent, training, people and culture.
Get started now with your marketing transformation:
Dave
“The AI Marketing Canvas is part inspiration, part how-to, and part kick-in-the-pants to tackle growth in long-term brand equity by outlining a framework that will delight the customer in today’s nuanced and competitive marketplace. A must-read for the Modern Marketer!”
Dave Schneider
Kelly
“Not only do the authors make the case that AI-driven marketing is critical, but also provide a practical and inspirational primer on how marketers can make it work for their business. This book will get any marketer both excited and prepared for the possibilities of AI marketing and eager to jump in!”
Kelly Gillease
Christina
“Strategic marketing drives growth that can only be achieved by delivering truly customer-centric experiences. Marketers now must harness the power of AI and data to scale experiences that convert; this book gives you the foundational knowledge, framework and inspiration to do just that.”
Christina Bottis
Joe
“Through real-world, evidence-based research, Raj and Jim clearly demonstrate that successful implementation of AI and machine learning is going to result in ‘winner take all’ scenarios. This book is a critical read to ensure that your brand ends up on the right side of that equation – the framework and practical applications that are provided will be additive whether you’re at the beginning of this journey or well on your way.”
Joe Maglio
Thomas
“Definitive reading for every marketer looking to grasp the modern tools of the trade. Raj and Jim have written the textbook on Marketing AI. This book is chock full of easy-to-understand definitions to tools that help put AI in action.”
Thomas Ranese
Richard
“The AI Marketing Canvas presents a clear and compelling argument with practical, proven advice for making AI a real priority in your strategic plans. Read this book before your competition does!”
Richard Guest
Brett
“Whatever stage in your marketing evolution and digital customer journey, learn how to unlock the value you have already captured using AI to supercharge impact. This powerful yet digestible book gives you a step by step guide to take stock by asking the right questions, lay a foundation and get started on execution. Build a roadmap, demonstrate success and get the support and investment you need.”
Brett Groom
Andrea
“AI is something every marketer thinks they need to use, but don’t really know why. The AI Marketing Canvasdoes a phenomenal job of demystifying this burgeoning capability and laying out actionable plans that allow AI to be a key differentiator that sets your brand apart. A must read for any marketer that seeks real disruption.”
Andrea Brimmer
Lindsay
“This book is mission-critical to marketing today, and to all business decision makers. Marketers can use this book to propel their organization forward―they can and should use this book to be a change agent within their own organization.”
Lindsay Saran
Joel
“A critical read for marketing leaders to use to develop their organizations’ use of Artificial Intelligence and Machine Learning. Raj and Jim provide a clear, relatable path by identifying the five stages of AI and Machine Learning to develop a strategy and properly progress to the next stage.”